Congrats! You have wiped the slate clean, giving yourself a fresh start. You have reset your Five Master Systems and cleansed your digestive system. You feel phenomenal, and now you understand what your body needs and that you hold the key to a lifetime of abundance, freedom, and vitality.
Welcome to Day Zero—in other words, the opportunity of a lifetime.
Day Zero is the morning after Day Seven of the ARC. This morning bliss marks the end of your seven days of liquids and the beginning of the after phase and your new life. Your pH system is no longer using up all your energy to buffer strong acid foods and their toxic, acidic by-products or your alkaline mineral reserves. It can now redirect those minerals to where they can do good. As a result, you have excess energy reserves, ready to sustain you beautifully throughout the day.

Revel in your excess energy, strength, and connection to your mind, body, and spirit. You are now primed and ready to experience more impactful benefits, with no extra effort. And you did all that in just seven days!


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Sam’s Story

As a dancer, my weight has always been an issue. My first diet was at 11 years old. Losing weight, making sure you had your body a certain way and were able to perform meant you basically couldn’t eat anything. When you’re young, you don’t realize what you’re doing to yourself. I described myself as a real “punisher” to my body.
And after 30 years, my body was worn out. Decades of extreme dieting left me with chronic fatigue and terrible inflammation—and in the end, I was overweight. My exhaustion was hard on my family. The lack of enthusiasm, the moodiness, not wanting to do stuff, not wanting to go out and socialize, and not being able to go on a walk.
I had to change. We have a special-needs son, so I had to do it for him.
I loaded fully into the Alkaline Reset Cleanse. With the support group and Ross backing me up, my life changed completely, and I know it will never be the same.
After days, the inflammation and pain in my foot was gone. I could go running again, and this just 

created more energy and more enthusiasm. The weight started to go, and the shape of my face shifted.
And the cravings! Oh my! I used to have cravings that were impossible to ignore. But these don’t come along now. I feel like I’ve got so much more free will and now my body is telling me what it needs! People think that, to be healthy, they’ll be stuck in the kitchen all day, but it’s not true. Simple and easy is the way to go. Cooking every day has been a life-changer for me, too.
My family is relieved. They feel like they got their Sam back. Suddenly the shiny, sparkly person they used to know before things went south has returned.
Eugenia’s Story

I have two children under seven and I run a small business and I’m general counsel attorney at an advertising agency. My schedule is at the max. I would work a long day and then I would say, “Okay, I’ve earned a burger and fries with milkshake.”
It would really make me feel good to eat all that, even if I felt disgusting after. I would tell myself that I really needed something better, but I just couldn’t get out of my own way.
Obviously, I was gaining weight. More than anything, I was exhausted. I was always tired and 

stressed out, which made me grumpy. I was stuck in a very negative mental space.
It was a pattern that I had to break but I didn’t know how. I heard about Ross from a friend, and looked him up. I decided that I’d try the Cleanse.
In just the first seven days, I lost nine pounds. Then, in the next seven days, another 10 pounds were gone. I am a black woman and I am very curvy. It has always been hard for me to lose weight, but I did, really easily. Even better, the Cleanse changed the way I look at food, the way I respond to stress, the way I eat, and the way I prepare for my day.
The benefits keep coming weeks after the Cleanse: energy increase, weight loss, better sleep (and I mean really good sleep, the sleep that I used to have when I was young), and an improved response to stresses.
I am more energized and I feel more positive and more excited about the possibilities of what I can do. I feel proud of the diet, the nutrition that I eat. And I feel proud of myself, for me.

As you move from the relatively strict “during” phase into, effectively, the rest of your life, the last thing you need is to feel like you’re “on a diet.” What you put into place now by going alkaline and being mindful of 

acidity, inflammation, and oxidative stress is a lifestyle, not a diet. A diet is, by nature, short term, but a lifestyle is forever. And if it’s going to be forever, you might as well make it fun, easy, and achievable—and, of course, delicious.

There are two principles that form the bedrock of my coaching:
The Pareto Principle, a.k.a. the 80/20 Rule
The Power of Simple Daily Habits
The Pareto Principle can be applied to the worlds of business, sports, science, and medicine, or, in this case, health and wellness. It was created by an engineer and marketing consultant named Joseph Juran, who called it “the laws of the vital few and the trivial many.” Generally, it states that 80 percent of your rewards come from 20 percent of your efforts.
Think about that: 80 percent of the health you experience will come from 20 percent of the actions you take. So what are the “vital few” actions from the Cleanse that you will continue to take as you go forward?
My own spin on the Pareto Principle is based on my almost 15 years of coaching the alkaline lifestyle as a way of achieving and maintaining abundant health. I’ve found that once people hit 80 percent of their goal, the final 20 percent happens effortlessly. Foods that were so hard to say no to before suddenly become easy to reject when you’re 80 percent of the way there. Once you’re at 80 percent of your potential energy and vitality, you will have the momentum, the confidence, and an abundance of desire to keep on going. Good choices will become effortless.
If you finish the Cleanse and realize that you love turmeric tea instead of coffee, smoothies for breakfast, and 100 ounces of water per day, just continue those efforts and expect to get 80 percent of the benefits. Just do what you know you can do!
This dovetails right into the Power of Simple Daily Habits. The quality of your health is a reflection of the little things you do consistently, whether they’re good or bad. You can change the course of your health forever by simply adding a few simple, yet powerful daily habits. It doesn’t take a huge shift. Making a small commitment can put the ball in motion.
I mean daily habits like 10 minutes of rebounding in the morning and 5 minutes of deep breathing before bed. Dry brushing before the shower, using almond milk instead of cow’s milk, making soups a vital few times a week for dinner. Bringing lunch from home a few times a week.
Combining 80/20 with Simple Daily Habits is twice as powerful!

You’ve just given yourself a fresh start by doing the ARC, so by maintaining a vital few of its simple daily habits, you can make your new health a reality for the rest of your life, month upon month, and year upon year.
Of course, no one, not I or anyone else, can promise you perfect health for the rest of your life. But you can stack the deck in your favor with good nutrition and lifestyle choices. And you can improve the quality of your daily life by giving yourself the tools for the energy and vitality to enjoy it.
I fully understand and appreciate that part of the joy of life is food and drink, socializing, entertaining, celebrating, and trying new, exciting things. I indulge, just like everyone else! But by sticking with a few core, consistent actions and locking these in as daily habits, you will build a foundation that will amplify your Cleanse benefits tenfold.

If you do nothing else, take these Four Core Actions as you go forth from Day Zero. They are the epitome of putting in minimum effort to get the maximum benefit. Each action literally requires 0.4 percent of your time each week but will give you a whole new level of health without needing to make a major lifestyle change.
It’s about keeping it honest, together, and applying the philosophy of simplicity and fun. That’s what I’m about (and what life should be about).

Core Action #1: Daily Juice or Smoothie

Over the past week you’ve juiced and made smoothies and soups every day. By now, you’re amazing at it, and have the process down. And that’s one of the biggest gifts of the ARC! You’ve learned all the shortcuts, your taste preferences, and just how easy it is.
So keep it going. Make an alkaline juice or smoothie every day.
You don’t need to make it fresh every day. You can stick with your routine of making twice the volume you need, and storing the second serving for next time. At this rate, you’ll make juices or smoothies only three or four times a week max. You have 10,080 minutes in a week, so this is only 0.4 percent of your time. You can certainly manage that!
I strive for five to seven servings of fresh greens every day, a life-changing habit made easy with one daily juice or smoothie. You can get almost all of them into just that one drink! Juicing/making smoothies also gives you a chance to get in a wonderful variety of Triple A foods, including anti-inflammatory turmeric, ginger, garlic, and antioxidants like carrots, bell peppers, and beets.
Once you stick with it for a few more days, you will stick with it for life. Why? When you don’t have your daily juice or smoothie, you’ll really feel the difference!
Core Action #2: Proper Hydration

You’ve worked hard to get your hydration up to 100 ounces (or more) per day via herbal teas, turmeric teas, and filtered water. By now, it’s already part of your routine. Keep it up! Continue having three to four liters of water every day to stay super-hydrated. This alone can be life- and health-changing for most people.
It takes about five minutes per day to physically drink that water, another 40 minutes per week, or another 0.4 percent of your time.
If you haven’t already, you can upgrade from filtered water to alkaline water. You can make yourself dizzy researching all the options in faucet-attached alkaline filters, countertop pitchers, drops, etc. For now, getting a decent countertop pitcher is a good start.
Core Action #3: Daily Healthy Fats

It takes a little focus, and a small amount of effort, to get enough healthy fats each day. As a reminder, the amount to shoot for is three tablespoons of omega 3 and one tablespoon of coconut oil each day. You’ve been doing it. Just keep on doing it.
Please don’t fear these fats! They will not make you gain weight. They will increase your metabolism and lower bad cholesterol, lube up your digestion, and improve brain and skin health. They give your body excellent fuel.

Stock up on healthy oils; look for ways to incorporate flax oil, coconut oil, nuts, and seeds into your meals every day; and keep taking the supplements. Another five-minute (or less) a day task, and another 0.4 percent of your week’s time.
Core Action #4: Movement

I say “movement” vs. “exercise” because everyone has such personal preferences about fitness. Some might love it and exercise daily with a variety of sports and regimens. Others can’t stand it, haven’t had a regimen for years, if ever, and would rather poke out their eyes than hit the gym. I am not going to tell you the type of exercise you have to do, but I heartily recommend that you simply move every day.
Moving gets your heart rate going to make you aerobically strong. Exercise resistance strengthens bones, too. It uses your muscles, pumps your lymph and blood, revs your metabolism, and helps clear toxins. Just imagine metabolic waste products and toxins in a stagnant pool inside your body. All it takes to get them out is a nice walk, some time on the mini-tramp, a yoga class, a run, or a little circuit of push-ups and squats in your bedroom—anything.
It’s imperative you do something every day, even if it’s just for a minimum amount of eight minutes. It clears your mind and helps you sleep better, wake earlier, and feel more energized throughout the day. In effect, exercise gives you back time you would have spent tired or zoned out, so I don’t calculate it as time 

spent since it actually adds hours to your week.
As with everything I coach, movement should be simple and fun. If it were painful and hard, you wouldn’t do it! Keep your body flowing and your energy pumping. If you raise your heart rate a little, sweat a little, or use your muscles a little, you’ve won the day.

My one golden rule for Day Zero: Don’t have a blowout celebration meal!
On Day Zero, you are facing a huge opportunity. It would be a massive shame to celebrate that opportunity by going out and having pizza, ice cream, beer, or all the things that have been “missing.” Rewarding oneself with the things you know are harmful is a slippery slope on many levels. Emotionally, it’s the opposite of practicing self-love. Neurologically, it activates the brain’s pleasure/reward center with a damaging substance (exactly like drug abuse). Hormonally, it triggers a chemical cascade that will make it almost impossible for you to resist cravings for more junk food.
You don’t need to totally restrict yourself on Day Zero. You just need to reward yourself with something wonderful, extravagant, and healthful. And it will be pretty easy to do. Having been through seven days of self-care and goodness, you’ll feel so in tune with your body that you won’t even crave those blowout foods and beverages anymore. The less sugar, wheat, processed foods, and meat you eat, the less you will want. The 

more good stuff you take in, the more you’ll have a taste for it.
Another big benefit I’ve noticed is that the Cleanse week effectively toggles a mental switch. You learn that positive rewards come from positive actions. In the past, you may have had a habit of seeking positive rewards (feeling good, comfort) from negative actions (substance abuse, emotional eating, etc.). The Cleanse resets that impulse, and the last thing you need is to revert to the behavior that threw your body out of balance in the first place.
So what should you eat and drink this weekend? It will come as no surprise to you that I have a created a plan for that.

On Day Zero, it’s all about easing yourself back into solid foods and “normal” eating while continuing with some Cleanse-brought changes. I strongly recommend keeping the habit of lemon water and one of the turmeric tea recipes going for life. You don’t have to do it every day but try to have the lemon water as often as possible first thing and the turmeric every other day.
A “normal” breakfast is called for today. Chewing! Remember that? I have given you a few delicious, different options throughout the Cleanse, but I love to kick off Day Zero with the Super Nutrient Breakfast Bowl. It’s warm, cooked, texture-rich, flavor-rich, and super alkaline. It’s a great way to get at least one juice 

in on Day Zero, and if you’re making one, you may as well make two servings so you can have a second one later in the day.
Definitely think ahead to snacks and prepare your old friend from prep week, Easy Bliss Balls, or this new recipe for Alkaline Superfood Balls. They are both great options because you can make the whole batch and store in the fridge until you’re ready to eat. Or you can freeze them and let thaw for two hours before eating. Another snack option is my hummus recipe with vegetable sticks or gluten-free crackers.
Aside from that, feel free to have whatever else you would like to eat for lunch and dinner. Just have a side salad with each meal, and you’re all set.
Day Zero Meal Plan

Upon rising: Lemon water, Turmeric and Ginger Refresher Tea
Prebreakfast: Triple A Juice
Breakfast: Super-Nutrient Breakfast Bowl
Lunch: Anything you like with a big side salad!
Midafternoon snack: Triple A Juice or Alkaline Superfood Balls or Alkaline Creamy Hummus and Vegetable Sticks 

Dinner: Anything you like with a big side salad!

Makes 5 servings (3 balls per serving)

½ cup almonds
⅓ cup pepitas (pumpkin seeds)
⅓ cup walnuts
¼ cup black sesame seeds
⅓ cup chia seeds
¼ cup almond butter
½ cup tahini
¼ cup coconut palm sugar


Simply blend all the ingredients and roll into balls!

Makes 4 servings

For the hummus

1 12-ounce can chickpeas
1 tablespoon tahini paste
1 garlic clove, finely chopped or crushed
Juice of ½ lemon
1 tablespoon olive oil
Salt and pepper to taste


Sticks of celery, carrots, bell peppers, cucumbers (whatever your heart—and stomach—desires)

Blend the hummus ingredients, place in bowl, and scoop with veggie sticks.

Every day from now on is Day Zero. You aren’t counting up and down, you are just alive, eating well, and enjoying life! The only things I want you to count from now on are glasses of water and your breaths while meditating. If the second day post-Cleanse for you is Sunday, you have all day long to enjoy how great you feel and to make some wonderful recipes . . .
Day Zero, Again, Meal Plan

Upon rising: Lemon water, Creamy Turmeric and Coconut Tea
Breakfast: Alkaline Baked Bean Salsa Brekkie (that’s Australian for “breakfast,” mate)
Midmorning snack: Live Energized Green Juice
Lunch: Anything you like with a big side salad!
Midafternoon snack: Live Energized Green Juice or Alkaline Superfood Balls or Alkaline Creamy Hummus and Vegetable Sticks
Dinner: Anything you like with a big side salad!

Makes 2 servings

2 garlic cloves, finely chopped
6 cherry tomatoes, halved
1 12-ounce can haricot beans (or lentils, kidney beans, black beans, adzuki beans, all preferably organic)

4 scallions, roughly chopped
1 handful of basil
2 handfuls of spinach
Himalayan salt and black pepper, to taste
½ teaspoon coconut oil
1 avocado, halved
Juice from ½ lemon
Olive oil

Boil ¼ cup water in a frying pan and “steam fry” the garlic for 1 minute. Throw in the cherry tomatoes, beans, and scallions and cook until everything softens.
Add the basil and spinach. Cook until wilted and season with Himalayan salt and black pepper. Stir in the coconut oil.
Serve the bean salsa with a halved avocado with lemon juice and olive oil drizzled all over.


Of course, I’ve given you several recipes throughout the Cleanse, and you can find hundreds of Triple A recipes on my website, including lots of extra “After the ARC” recipes for breakfast, lunch, dinner, juices, smoothies, soups, and snacks. But if you want to just wing it yourself, every recipe you make should be based on these two instructions:
Keep it simple.
Add more good stuff.
After the ARC, you’ll be super-motivated to keep going, and it’s important that you don’t make things too complicated or perfect. You don’t need to go from finishing the Cleanse to living a life of perfection.
Remember, perfection isn’t the aim.
You will feel amazing, and this will be incredibly motivating to you to make smart, healthier decisions when you’re at crossroads throughout the day. When your workmate brings through the cookie jar, you’ll naturally feel more likely to say no. When you are out for dinner, instead of choosing the cheesy pasta dish, you’ll be more likely to go for the grilled salmon with vegetables. When it comes to soda or water, you’ll just feel more like choosing the water.
Your body will feel so good that you won’t want to undo that feeling. You will start to think, Well, I could 

have that cookie, but it’s just not worth it. These types of conflicts will be likely, but your decisions will become automatic. Eventually, the entire conversations will be subconscious.
However, there is no pressure. Let yourself relax, and for the first few weeks after the ARC, focus your energy on cooking simply (and therefore, making it more likely you’ll make your own food, a huge positive for your health), and adding more good stuff. Outside of that, worry less about cutting stuff out, but rather keep on thinking about what you can add in. When you use this approach, you are letting your brain decide when you’re ready to progress. You can stop thinking about it entirely!

The more good stuff you add in, and the more alkaline, balanced, and healthy you get, the more alkaline, balanced, and healthy you will get. It’s like how the “rich get richer.” You can start as slowly as you like with this approach because the best part is, as you add good stuff, you naturally remove the bad stuff.
Both your conscious and subconscious minds will help you do this. This is the process that builds upon everything I’ve just discussed. It is the epitome of Pareto’s Principle applied to your health alongside the power of habits. It’s the training that all of my Alkaline Reset Cleanse clients go through in our After the Cleanse training, and the very first thing that all of my Alkaline Base Camp members go through too. You can start as slowly as you like with this approach because the best part is, as you add good stuff, you naturally remove the bad stuff.
Both your conscious and subconscious minds will help you do this.
Consciously, you will feel better. You’ll think, I like this! I’m going to do what I know will continue this good feeling. You will want to make the right choice. After a few days, weeks, or months, you will find yourself wanting to say no to certain foods or drinks because you will feel so great, you won’t want to change that. You’ll get more picky with your treats and save your blowouts for social events that matter rather than a casual random dessert or bottle of wine.
Subconsciously, your below-the-surface mind will have been very busy learning new things. It’s a fast learner and will work out that the longer you live energized, the better you will feel and the sharper you will be. Your brain will put two and two together and notice that action equals positive response in your body. Your subconscious will want you to keep doing what supports its functioning. It will send the message to your conscious mind, “More healthy fats! More plant proteins! More hydration!” And you will find yourself reaching for the coconut oil and water pitcher. Your brain will become your “healthy filter.” You’ll stop noticing temptations or being drawn toward them.
Have you ever been in a good healthy place in your mind where when you are at the grocery store, as you head down the freezer aisle, you are so focused on getting to the healthy section that you don’t even see the ice cream? That was your brain filtering for you.
Let your subconscious drive the bus, with your conscious mind pointing out roadside attractions. When you make healthier choices on autopilot, you don’t need willpower and won’t experience anxiety and stress.

You will gradually become more alkaline, healthy, and energized while going about your business. My clients and I go really deep on this in the program, and because I want you to really understand and get the most out of this, I have included some of our deep-dive training in the Resources so you can make sure you get the benefit from this powerful approach.
I believe that what you bring into your life and your body determines whether you’ll be happy and successful. If you want joy and vitality, bring in people and foods that are going to support you in that goal. The more good stuff you bring into your body, the more likely you will be successful in your relationships and career. It all starts with you and how you treat yourself. As you connect these dots—good food → better health → more vitality → clearer mind → less stress → happier relationships → better ideas → the energy to achieve goals—you will understand how fundamental this is for overall success and happiness.
You and your body are a team, so work together for your greater good. Balance is the key and the only way to feel as good as you can.
This is how to live, for life.
This is the way you want to feel forever.
You will never want to lose this feeling—and you never have to.
Live energized, now and forever.


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